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MBA Retail Management
Features of the Course
Career Opportunities
Eligibility
Course Structure

MBA (Retail Management)

        Andhra University pioneered in offering Masters Degree in Business Administration (MBA) in India way back in 1957 visualising the emerging needs of Business and Industry for management professionals. It has produced thousands of management professionals who occupied and are occupying important positions in various Multi National Companies, Public and Private sector organizations with in the country and abroad. Continuing its visionary outlook, the University introduced several new Post Graduate Programmes in Science and Engineering from the academic year 2006-07. The latest in the list is MBA Retail Management.

        The Department of Commerce and Management Studies at the instance of the Vice Chancellor, Andhra University thoroughly reviewed the dynamic changes taking place in the retailing sector in India and abroad and found that there is growing employment potential for professional managers in this sector. The following are the facts that supported this point of view.

  • In the list of Fortune 500 companies 10% or 50 are Retail Organisations - Wal-Mart (The Retail Giant) is the first among the fortune 500 companies.
     

  • 25 of the Asian Top 200 companies are retailing companies.
     

  • Retailing Sector employs around 8% of the labour in India which is six times bigger than Thailand and five times larger than South Korea and Taiwan. It is Second largest employment provider in the country after Agriculture.
     

  • There are 4.3 million retail outlets in India.
     

  • Organised retailing in India is only two per cent which is very poor compared to other South Asian Countries.

      Organized Retailing Traditional Retailing
    Malaysia 50% 50%
    Thailand 40% 60%
    Philippines 35% 65%
    Indonesia 25% 75%
    South Korea 15% 85%
    China 20% 80%
    India 2% 98%

     
  • India has around 200 shopping malls presently located in cities.
     

  • Sharp growth rate of 35-40% in organised retailing across the country is a positive sign of growth.
     

  • The total domestic retail market was estimated around Rs.9,300 billion in 2003-04 and the annual growth rate is around 4 to 6 per cent.
     

  • Price Water House Coopers (PWC) had estimated India among the six most attractive destinations in retailing alongside China, Turkey, Thailand, Malaysia and Hungary.
     

  • Big business houses in India like Reliance, Godrej, Mahendras, Wadia, Tata, Hero and Malhotras are now looking at retail sector.
     

  • Pantaloon, Shoppers Stop, RPG Group, Trent, Life Style, Subhiksha, Food World, Vivek's, Nilgiris, Ebnoy, Crosswords, Globus, Barista, Quicky's, Café Coffee Day, Wills Lifestyle, Raymond, Titan, Bata, West side, Trinetra, Chandana Brothers etc. already have established retail networks in the county in a big way.
     

  • Reliance India is entering into the sector in a big way with an investment of Rs.25,000 crores and an estimated employment generation of around 10 lakhs.
     

  • The international players who have already entered into retailing business in India include McDonald's, Pizza Hut, Dominos, Levis, Lee, Nike, Adidas, TGIF, Benetton, Sony, Sharp, Kodak, the Medicine Shoppe and Wal-Mart.
     

  • Foreign Direct Investment in retail business is allowed up to 51 per cent through Foreign Investment Promotion Board as a measure to encourage the entry of Multi National Corporations in the country.
     

  • The size of the organized retail market is expected to register substantial growth by 2007. The following are the estimates of the Intelligence Group of the Economic Times.
     
      2001-02 2007
    Total (No. of outlets)

    16,000

    37,216

    Food

    1,800

    7,743

    Clothing

    4,950

    10,423

    Consumer Durables

    1,650

    3,787

    Books & Music

    450

    1,426


  • Sector wise key players in organized retailing in India
     
    Food & Grocery Non Food
    Groceries Apparel

    Foodworld

    Nilgiris

    Subhiksha

    Food Bazaar

    Arrow, Lee, Levi's Benetton, Weekender, Will Sport, Mark's & Spencer, Mango, Provogue, etc.

    Books & Music, Stationery

    Crossword, Planet M, Archives, Music World

    Electronics
    Restaurants & Fast Foods

    Viveks, Vijay Sales, VGP

    McDonald's

    Pizza Hut

    Domino's

    Barista

    Coffee Day

    Departmental Stores

    Shopper's Stop, Westside, Globus, Pyramid, etc.

    Furnishings

    Zeba, Yamini, Fabindia

    Beauty

    Lakme, Shahnaz Herbals

    Jewellery

    Tanishq, Gili, Oyzterbay, Intergold

    Watches

    Titan, HMT, Omega, Fossil, etc.

    Hypermarkets

    Big Bazaar, Giants, Sabka Bazaar

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UNIQUE FEATURES OF MBA RETAIL MANAGEMENT

  • The course is offered in the Department of Commerce and Management Studies, Andhra University which is the single largest department with highly qualified and experienced faculty and state-of-the Art technological support.
     
  • The duration of course is 2 years comprising of 4 semesters.
     
  • First semester comprises seven foundation courses in management.
     
  • Second semester and Third semester focuses on various managerial functions of retailing business.
     
  • At the end of the second semester the students will make an observational study for three weeks in retail organizations and submit a report which carries 50 marks.
     
  • At the end of the first year students have to face a comprehensive viva voce which carries 50 marks.
     
  • Add on courses Business Ethics & Social Responsibility, Retail Brand Management and Foreign Language/Hindi are offered in fourth semester.
     
  • 12 week internship in retail corporations.
     
  • Project report for 100 marks in the fourth semester.
     
  • Comprehensive Viva Voce at the end of the programme

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Career Opportunities

Retail Management Students acquire a comprehensive range of analytical, problem-solving and professional skills, which are increasingly valued not just in the retail industry itself but also in other areas of commerce, education, government and non-profit making organizations. Thus, a Masters Degree in Retail Management can become the key to pursue a specialized retail career or a more general management career in a wide range of sectors.

The University has interacted with many Corporate Bodies in the Retailing Sector before finalizing the course structure. Efforts are in progress to have collaboration with the Indian and Multi National Retailing Organisations for participation in training as well as for placement of the students. The University is hopeful of signing MOU's with the leading Retailing Corporations for strengthening the programme further.

Eligibility

Candidates seeking admission into the course need to get qualified in ICET. The admissions will be made through centralized online counseling organized by AP Council for Higher Education.

Total number of seats is 24.

Fee:
On par with self financed MBA.

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Course Structure
 

Semester Course Title Teaching
Hrs. P/W
Marks
Semester I
101 Management & Organizational Behavior 5 100
102 Business Economics 5 100
103 Indian Retailing Environment 5 100
104 Quantitative Methods in Retailing 5 100
105 Business Laws & Taxation 5 100
106 Business Communications 5 100
107 Accounting for Retailing Organizations 5 100
Semester II
201 Marketing of Services 5 100
202 Supply Chain Management 5 100
203 Marketing Information & Research 5 100
204 Sales Force Management 5 100
205 Retail Shoppers Behavior 5 100
206 Electronic Retailing 5 100
207 Financial Management in Retailing 5 100
  Observational Study Report ( 3weeks)      
Viva Voce
  50
50
Semester III
301 Retail Buying & Merchandise Management 5 100
302 Marketing Communications - Advertising Management 5 100
303 Strategic Retail Marketing 5 100
304 Sales Promotion, Public Relations & Event Management 5 100
305 Interactive Marketing 5 100
306 Customer Relationship Management 5 100
307 Inventory Management 5 100
Semester IV
Add on Courses
(non credit)
Business Ethics & Social Responsibility 5 50
Retail Brand Management 5 50
Foreign Language/Hindi 5 50
  Internship (12 weeks)
Project Report       
Viva - Voce
 
100
100
Total 2400

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